Walt Disney (DIS)

History of the Company

The Walt Disney Company, or just Disney, is the biggest media conglomerate in terms of revenue. Walt Disney and his brother Roy O. Disney founded the company in 1923 and initially called it the Disney Brothers Cartoon Studio.

Headquartered in Burbank, California, the Disney name became synonymous with full-length animated features. Snow White and the Seven Dwarves was Disney’s first full-length animated film, starting a successful run of animated features that continues today with its Pixar digital animation. The company then branched out into live-action film, television, theme parks, radio, publishing, theater, and online media. Disney owns the ABC television network, A&E networks, ABC Family, ESPN, and the Disney Channel.

Disney is also famous for its theme parks including Disneyland in California, Walt Disney World in Florida, and Disneyland Paris.
The company went public in 1940 and became the Walt Disney Company in 1986, and has been listed on the Dow Jones Industrial Average since 1991.

Trading Disney: What You Need to Know

  • One of the biggest indicators of Disney’s success is its earnings reports. Annual and quarterly reports can provide insight into how successful a company is and its future trajectory.
  • Other events that will affect Disney’s share values are: the success of its film releases, any increase in theme park ticket prices or other theme park news, new resort construction, and other acquisitions.
  • Disney has acquired several valuable brands over the years, including Marvel Comics, Pixar, and Lucasfilm. In March 2014, Disney announced that it had purchased Maker Studios for US $500 million. Maker Studios provides original content for YouTube, operating 55,000 channels with billions of monthly views.
  • Disney benefits from enormous brand recognition. Its characters and products are recognizable around the world. Disney is also involved in all major media markets, giving it a huge reach.
  • While its reputation is mostly within the family-friendly market, Disney has also tried to capture adult markets with its resorts, cruises, and non-family media outlets.
  • Disney now aims to reach the young adult market, which does much of their media consumption online. The Maker Studios acquisition is just one more step in this shift to the online media market.

Anyone interested in Walt Disney stock should carefully analyze the company’s performance history before trading. UFX provides its traders with tools, tips, charts, and full support, and can help you make an informed decision about Walt Disney stock.

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